Sindhu, who won Silver Medal in the Olympics and World Championship, is in for four years
Apart from the cricketers in the world of sports in India, the brand value of the other players has deteriorated. India’s badminton player PV Sindhu has signed a deal worth Rs 50 crore with a Taiwanese sports company, Li Ning. This deal is for years.
Earlier, Li Ning had signed a deal worth 35 crores for four years with Kidambi Srikanth, the Men’s Badminton player of India.
PV Sindhu, who won a silver medal in the Olympic and World Championships, is considered as an athlete of any major player in the world alongside Saina in Indian badminton. Mahendran Kapoor, an official of Li Ning Company’s Indian partner company, says that this deal of sponsorship and equipment with Sindhu is one of Badminton’s biggest deals in the world.
Puma had signed a contract of Rs 100 crore for eight years with Kohli in 2017, which is about 12.5 rupees annually.
After winning the silver medal at the Rio Olympics, Sindh’s popularity had increased and he was seventh in the list of Forbes’ list of the world in the past year.
Li Ning had earlier tied up with Indus in 2014-15 but the deal was only 1.25 million rupees.
Ning has tied up with Manusu Atri and B. Sumeeth Reddy for a two-year deal with Manus Doubles pair, while former Commonwealth Games champion Parupalli Kashyap has signed a two-year deal with the company for Rs 8 crore.